TV²

Final Year Project

TV² is a premium smart casual womenswear brand. We are the antithesis of fashion through unconventional, loud and nonsensical womenswear designs that scream for attention. Consumers of today are no longer seeking just for beauty standards. They long for a brand that provides a deeper connection and a similar belief. TV² aims to engage customers in possibilities of fashion being antithesis to trends. Regardless of such trends, we want consumers to be true to themselves and their style.

This is a group project done by Vivian Lim, Vidhi Rohatgi and Tasha Augustin.

The vision of the brand is to be a visionary of creative contemporary smart casual womenswear. The mission of the brand is to collaborate with supply chains on innovative techniques in production, and young local artists to promote creative synergy. The unique selling point of the brand lies in its strong visual identity focusing on nonsensical fashion. TV² stands out as a statement against boring and mainstream fashion.

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We have also prepared a lookbook that showcases the pieces that are available in TV² launching collection, Haute of the Pandemic.

Lookbook

View our brand book which showcases more about the brand, sustainability efforts, touchpoints, and many more.

Brand Book

View our VM guidelines which comprises of how the physical store would look like.

VM guidelines