The Elly Store

• Executed weekly campaigns for external shoes and toy brands, focusing on driving brand awareness and sales.

• Prepared monthly newsletters and loyalty program emailers to ensure that customers were informed and updated on the brand's latest offerings.

• Produced marketing and advertising content, including photography and videography, for use in promotional activities such as social media, electronic direct mail (EDM), and the website.

• Assisted the respective teams with various ad-hoc tasks, such as e-commerce order dispatching and sourcing brand collaterals.

• Conducted data collection and analysis on social media campaigns, using both quantitative and qualitative methods to inform future strategies.

• Developed and managed a concise social media calendar, proposing and executing innovative content to engage and grow the brand's online audience.

• Contributed to photoshoots for collaborations with Disney, including Mickey Go Local and Disney Princess.

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During my Year 3 Semester 1, I was assigned to The Elly Store for a marketing internship.

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The Elly Store is a Singapore children's clothing label born out of a desire to create beautiful baby and children's clothes and fashion without compromising comfort and practicality. 

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Here are some of the works I have done during my enriching time as the marketing intern.

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